Originally defined as a moral obligation, warranty has evolved into a powerful tool for enhancing the customer experience, which in turn drives sales. Continue reading →
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Filed under Best Practices, Warranty
Tagged as automobiles, automotive, brand, communications, competition, Conference, consumer, consumers, convenience, corporate responsibility, customer expectations, customer experience, customer loyalty, customer satisfaction, customer service, customer service representative, cutomer-first warranty philosophy, drive sales, Express Warranty, Global Warranty And Service Contract Association, sales, warranty, warranty studies
Originally defined as a moral obligation, warranty has evolved into a powerful tool for enhancing the customer experience, which in turn drives sales. Continue reading 
Matthew Kelly
The Editors
Paul Wojcicki