Survey says: Service contract purchasers more loyal to brand and retailer.

TWG logoWarranty Week reports that a survey done by The Warranty Group shows that “buyers of protection plans are happier with their purchases and more loyal to both the seller and the manufacturer’s brand than are non-service-contract buyers.” The report does not answer one key question:  Why?.

Any thoughts?

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1 Comment

Filed under Customer Experience, PR & Branding, Service Contract, Warranty

One response to “Survey says: Service contract purchasers more loyal to brand and retailer.

  1. Alex

    I’m no longer positive where you’re getting your information, however great topic. I must spend a while finding out more or working out more. Thanks for wonderful info I used to be in search of this info for my mission.

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