Can a company use warranty to help drive sales? It sure can. Just ask Hyundai Motors. It saw its market share jump from 1.1% to 4% after it extended its powertrain warranty in 1999. You might also want to put the question to Volkswagen, which saw its sales drop 30% in the three years after it shortened its powertrain warranty in 2002. Continue reading →
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Filed under Best Practices, Customer Experience, PR & Branding, Warranty
Tagged as Aquinas, assurance, brand, buyer, civil trial courts, competitive advantage, contracts, cost control, court, customer, customer expectations, customer experience, customer loyalty, customer satisfaction, customer service, customer-centirc, Global Warranty And Service Contract Association, guarantee, GWSCA, Hyundai, increased sales, manufacturer, Mize, obligation, pledge, products, products liability, profits, promise, quality signal, reputation, sales, seller, Thomas Aquinas, training, US Supreme Court, Volkswagen, warranty, webinar
Matthew Kelly
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Paul Wojcicki