Tag Archives: brand loyalty

Does Offering a Service Contract Make Sense for Your Business?

Service contracts can be powerful tools for increasing revenue and customer loyalty. If you sell a product, you have almost certainly considered what type of warranty to offer. But, have you also thought about whether to also give customers the option of purchasing an additional service contract? Here are five things to consider: 

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Filed under Service Contract

Survey says: Service contract purchasers more loyal to brand and retailer.

TWG logoWarranty Week reports that a survey done by The Warranty Group shows that “buyers of protection plans are happier with their purchases and more loyal to both the seller and the manufacturer’s brand than are non-service-contract buyers.” The report does not answer one key question:  Why?.

Any thoughts?


Filed under Customer Experience, PR & Branding, Service Contract, Warranty