Tag Archives: Conference

The Redefinition of Warranty

warrdrivessalesOriginally defined as a moral obligation, warranty has evolved into a powerful tool for enhancing the customer experience, which in turn drives sales.   Continue reading

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Read the warranty before crying foul

Suitcase

A recent LA Times piece unfairly accuses luggage maker Victorinox of not living up to its lifetime warranty. But if the article’s author, or the aggrieved customer had only bothered to read the warranty, they’d have found that the company did “no such thing.” Continue reading

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First Annual GWSCA Conference & Industry Summit

GWSCA Logo

The Global Warranty and Service Contract Association (www.gwsca.org) is holding its First Annual GWSCA Conference and Industry Summit October 6-8, 2014 at the Millennium Knickerbocker Hotel, a landmark on Chicago’s Magnificent Mile. Continue reading

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Filed under Best Practices, Customer Experience, PR & Branding, Risk Management, Service Contract, Statutes & Regulations, Warranty

Call for Presenters — First Annual GWSCA Conference

GWSCA Logo

The Global Warranty and Service Contract Association (“GWSCA”) (www.gwsca.org) is now developing the agenda for our first annual conference, to be held in Chicago, the week of October 6, 2014. Continue reading

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Filed under Best Practices, Customer Experience, PR & Branding, Service Contract, Statutes & Regulations, Warranty