Tag Archives: GWSCA
Can a company use warranty to help drive sales? It sure can. Just ask Hyundai Motors. It saw its market share jump from 1.1% to 4% after it extended its powertrain warranty in 1999. You might also want to put the question to Volkswagen, which saw its sales drop 30% in the three years after it shortened its powertrain warranty in 2002. Continue reading
The Global Warranty and Service Contract Association (formerly the Institute of Warranty Chain Management) has scheduled its 2014 Annual Meeting for March 11, 2014 at 4:00 PM Pacific Time.
The meeting will be held at the same location as the 2014 Warranty Chain Managment Conference:
The Hyatt Regency Mission Bay Spa & Marina
1441 Quivira Rd
San Diego, CA 92109, USA.
The meeting will also be accessible via WebEx.
Contact GWSCA Secretary Paul Wojcicki for log-in details.
The Global Warranty and Service Contract Association (GWSCA) has asked Fulcrum Analytics to conduct an online survey to learn what is important to members of the warranty and service contracts communities. The information we collect will be used to formulate programs and proposed solutions to commonly experienced industry questions, problems, and fast emerging trends. Continue reading