As you’ve surely heard by now, the plaintiffs’ bar has come up with a can’t-miss-science-based trial strategy. Its creators boast that it has produced over $6.25 billion in jury verdicts and settlements in personal injury suits since 2009, including nearly $19.2 million in the past week alone. And they’ve given their strategy a name; it’s called: The “Reptile Theory.” While there are many who dispute its claimed scientific basis (here, here, here), defendants who’ve squared-off with the Reptile don’t doubt its effectiveness. Continue reading →
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Tagged as attorney, automobiles, civil trial courts, company, corporation, defendant, Defending and Managing Automotive product liability claims, defense, defense counsel, defensive, deposition, discovery, Don Keenan, hypothetical, juror, juror psychology, jury, jury trial, litigation, nueroscience, offensive, Paul MacLean, personal injury, plaintiff, products liability, reptile, Reptile in the Mist, Reptile Theory, Robert Ball, safety, safety rules, settlement, The 2009 Manual of the Plaintiff's Revolution, trial, trial strategy, Triune Brain, verdict, witness
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