Tag Archives: social media

Warranty and Service Contract Industry Experts to Meet in Chicago

GWSCA LogoThe 2nd Annual Global Warranty and Service Contract Association Conference is coming to the Chicago Palmer House Hilton Hotel, September 16-18, 2015.

This year’s theme is “Knowledge:  The Profitable Advantage.”

Industry experts and thought leaders from the warranty and service contract business sectors will be there to share insight, analysis and recommendations for improving all aspects of warranty and service contract operations. Continue reading

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Some thoughts on how to use warranty to drive sales

warranty on wheels

In a recent webinar, Warranty in Practice – Can a company use warranty to help drive sales?, I talked about the cultural roots of “warranty,” its underlying polices, the laws affecting it, and how in modern times it has evolved from a cost-center to a sales tool. The presentation also touched on ways to use warranty to help increase sales. Here are a few more thoughts on the topic.   Continue reading

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Home Warranties in the News … and it’s Not Good

Yesterday, NBC 5 in Chicago aired a report critical of the home warranty business. How will the industry respond? Continue reading

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Filed under Customer Experience, PR & Branding, Risk Management, Service Contract

GUEST POST: Stop Playing Russian Roulette with Warranty Industry Reputation

GUEST BLOGER Jim Martinez, RightStoryGroup, LLC

The extended warranty/service contract industry is playing Russian roulette with its public image.

It may be the only $50 billion industry in America that operates without a spokesperson to defend against unfair allegations or isolated misdeeds. Continue reading

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Warranty Week Previews 4th Annual Warranty Innovations Conference

The most recent edition of Warranty Week, “The Newsletter for Warranty Management Professionals,” previews next week’s Warranty and Service Contract Innovations Conference being held in Nashville.  The conference features speakers representing a variety of market sectors, incluidng major retailers, automotive and heavy equipment manufacturers, and legal and public relations professionals.  Topics on the agenda include approaches to building and sustaining customer loyalty, the benefits of clear communications and consistent messaging, effectvie use of social media, and understanding and navigating emerging legal challenges in the age of online marketing and sales.

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Filed under Service Contract, Warranty