Tag Archives: survey
Warranties are withering, claims an Arizona State marketing professor. This, he says, bodes well for service contract industry profits, but not for consumers.
But in many product sectors warranty is expanding and recent studies show that consumers believe that service contracts deliver value. Continue reading
Presumably without intending to do so, a recent Consumer Reports article, reporting the results of a recently conducted consumer survey, makes a pretty strong case for buying a “bumper-to-bumper” extended car warranty depending on which make you buy and how long you intend to keep it. Continue reading
The Global Warranty and Service Contract Association (GWSCA) has asked Fulcrum Analytics to conduct an online survey to learn what is important to members of the warranty and service contracts communities. The information we collect will be used to formulate programs and proposed solutions to commonly experienced industry questions, problems, and fast emerging trends. Continue reading