Tag Archives: Thomas Aquinas

Warranty 101: Tug of War – The Origins of Warranty Law

For centuries, warranty law has been a back and forth between policies benefiting sellers and those protecting buyers. Current warranty law is a reflection of this. To better navigate today’s policies, an understanding of how history has dealt with warranty regulation is crucial. Continue reading

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Warranty in Practice – Can a company use warranty to help drive sales?

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Can a company use warranty to help drive sales? It sure can. Just ask Hyundai Motors. It saw its market share jump from 1.1% to 4% after it extended its powertrain warranty in 1999. You might also want to put the question to Volkswagen, which saw its sales drop 30% in the three years after it shortened its powertrain warranty in 2002. Continue reading

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Filed under Best Practices, Customer Experience, PR & Branding, Warranty