
The same article keeps popping up every other week or so in one publication or another. Its headline either asks if extended warranties are worth the cost or screams they are not. It gives the same advice – “buy smart” – and generally reaches the same conclusion on whether you should buy a service contract – “It depends”. See here, then here, here, here, here, and here. Why is somebody always picking on extended warranties?
Here are 5 reasons why I think extended warranties make an easy target. Continue reading →
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Filed under Customer Experience, PR & Branding, Service Contract, Warranty
Tagged as automobiles, automotive, common sense, consumer, consumer protection, Consumer Reports, consumers, contracts, convenience, corporate responsibility, customer expectations, customer satisfaction, customer service, details, driving value, drivingvalue, Extended warranties, extended warrnaty, fine print, Groundhog Day, Harvard, lawyer-speak, legalese, plain English, plain language, service contract, story, story telling, target, USA Today, vlaue, worth