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Here’s part two of my discussion of damages and disclaimers in cases involving claims that a warranty on a consumer product has been breached. (Part 1 is here.) Continue reading
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Tag Archives: Volkswagen
Warranty in Practice – Can a company use warranty to help drive sales?
Can a company use warranty to help drive sales? It sure can. Just ask Hyundai Motors. It saw its market share jump from 1.1% to 4% after it extended its powertrain warranty in 1999. You might also want to put the question to Volkswagen, which saw its sales drop 30% in the three years after it shortened its powertrain warranty in 2002. Continue reading
Filed under Best Practices, Customer Experience, PR & Branding, Warranty
Matthew Kelly
The Editors
Paul Wojcicki