Tag Archives: Volkswagen

Damages and Disclaimers cont’d.

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Photo by Pixabay on Pexels.com

Here’s part two of my discussion of damages and disclaimers in cases involving claims that a warranty on a consumer product has been breached. (Part 1 is here.) Continue reading

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Filed under Warranty

Warranty in Practice – Can a company use warranty to help drive sales?

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Can a company use warranty to help drive sales? It sure can. Just ask Hyundai Motors. It saw its market share jump from 1.1% to 4% after it extended its powertrain warranty in 1999. You might also want to put the question to Volkswagen, which saw its sales drop 30% in the three years after it shortened its powertrain warranty in 2002. Continue reading

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Filed under Best Practices, Customer Experience, PR & Branding, Warranty